How to Promote Your Services / Products Online
Internet Marketing on a Budget Made Easy
How to use the latest technology for profit
By Zali Segal
info@marketingoverthenet.com
Updates to be found on www.MarketingOverTheNet.com
Preface
This book is both free and priceless at the same time.
What this book about and what it’s not
This book is not about salesmanship, how to write ad copy, the psychology of selling/marketing,
or how to hype your product.
This book is a guide to utilizing the latest technology available today to help you skyrocket your sales.
It is about the methodology and strategy of using the on line world to boost your profit.
This guide provides step by step instructions, tips and little known secrets to the many ways the internet can be used to promote yourself and your products.
It is designed to shepherd even the most technologically challenged person through the maze.
Every effort was made to authenticate and update the information in this book. However, the internet is evolving at a breakneck speed and things change rapidly. To ensure you have the latest and most updated information visit: www.marketingoverthenet.com
Marketing on line involves a multitude of approaches, which will be covered in detail herein.
At first, diving into this endeavor of online marketing may seem overwhelming and insurmountable. However, when tackled one at a time, you will build a momentum that will bring you a steady stream of qualified traffic and sales.
Table of Contents
Preface. 1
What this book about and what it’s not 1
Disclaimer and Terms of Use Agreement 4
Your Own Website. 5
Your Domain Name. 6
Hosting Your Site. 7
Create a Simple Minisite – A One page website usually promoting one product 8
1- Landing Page - Your Offer 8
2- Capture Email – Opt-in List 8
3- OTO – One Time Offer - PopUnder 8
4- Thank You/Download Page – with More Offers. 8
E-Commerce. 10
Protect Your Download Links. 11
FTP – Upload Site to Host 12
Where To Sell On The Internet 13
Classified Ads Sites – Free of for a Fee. 13
Auctions. 14
Amazon – Sell Your Books, CD’s & DVD’s. 15
Barnes & Noble. 16
Sell With Google. 17
Where to Sell your eBooks. 18
Utilize Affiliate Networks – An Army of Sellers. 19
Driving Traffic To Your Site & Monetizing - Lead Generation. 20
Drive Targeted Traffic to Your Site With PPC (Pay Per Click) 21
Traffic Exchange. 22
Email Marketing. 22
Your Signature. 22
Building Your Email List 22
Opt-in List 22
List Building Sites. 24
Autoresponder 25
Mini-Seminars. 26
eZine (Electronic Magazines) 27
Propagate Yourself Through Out The Net 28
Viral Marketing. 28
Free Websites. 29
Blogging. 30
Social Networking Sites. 31
Groups and Forums. 32
Chat Rooms 33
IRC. 34
Articles Marketing. 35
Webinars (Web Seminars) 36
Podcasting. 37
Video Casting. 38
Barter For Everything. 39
Upgrade Your Site. 40
Let the buyers find you “Naturally” 40
Develop a Sales Force – Your Affiliates Program.. 41
Keep Your Site Fresh With RSS - Update Your Site - Automatically. 42
Interact With Your Visitors. 43
Add client’s comments & reviews to your site. 43
Viral Friend Generator 43
Remember to Utilize Traditional Channels to Drive Traffic to Your Site. 44
Radio: Free interviews – conducted on the phone. 44
Local News Print: Classified, Provide Free Articles/Column. 44
TV: Public Access. 44
More Money Making Ideas. 45
Capitalize on your Error Pages. 45
Make Money By Allowing Others to Advertise On Your Site (Pay Per Click) 46
Make Money With CPA (We are not talking Accountants here…) 47
Create A Membership Only Area on Your Site. 48
Joint Venture Marketing. 49
Resource List 50
Disclaimer and Terms of Use Agreement